Getting the hang of vendor events ....

It's October and as always, the smell of the air;  semi-crisp, turning-leaf-deliciousness,  introduces yet another autumn to the lower Hudson Valley.  With it continues the assortment of craft fairs, flea markets and pop up shops hoping to take advantage of the cooler climes and potential shoppers getting a jump on holiday gift giving .  I've learned since joining the deluge of craft vendors back in 2011 with my Lollypups Petwear offerings, that my best customer is the devoted dog lover/pet parent and they can be found, en masse, at pet events with names like Puptoberfest, Petpalooza, Hounds on the Sound, Mystic Krew of Barkus, Bark in the Park. NY Pet Fashion Week, of which I was a participant over the years.  It did take a period of trial and error, kind of a sledgehammer to the head realization, to conclude that non-pet events were a waste of time and to exclude them going forward. The pet events are always for a good cause too, and those attending like the idea that part of my proceeds is going toward pet adoptions, or running a no kill shelter. However, that being said,

My summer 2016 vendor experience was a bust because: 
a) torrential rain is not conducive to foot traffic
b) potential shower forecast is not conducive to foot traffic
c) farmer's markets aren't craft fairs
d) some craft fairs don't allow dogs

....hence, my aforementioned conclusion.

So starting fresh in the fall has produced 3 events for dogs, about dogs, FILLED with dogs, and attended by like minded dog lovers who truly appreciate what I create for their fur babies. I look forward to seeing all the pets sashay and strut with their proud mamas and papas and am happy to hear their stories, especially when they say their pets are rescues.  Sales soar at these events.   A customer can try a harness vest or sweater on their pet rather than just guess if it will fit, and that, more times than not, generates a sale.  I do have photographs of various dogs hanging in funky frames around the booth,that can be referred to for breed,  weight, size etc. which works often too.

Although, in the past, my concentration was on smaller dogs up to 20 pounds, I decided this year to start supplementing my handmade offerings, , with a small assortment of items for bigger dogs as well. Through the NY Now gift show this summer, I was able to add a few leashes, collars, toys, pet themed totes and charms and spa products, purchased at low minimums, to try out. So far, its proven to be a good move.

So having a small business is a continuous, ongoing learning process and sometimes, it takes several tries to recognize what works and what doesn't.  I still love what I do, the process, the designing, the people and dogs I meet. I don't know how long I'll be able to do this vendor part of the business, but while I have the determination and energy to make it work, I'm still loving the ride. Happy Fall!!

Boomer Musings

            I've given a lot of thought to this whole semi-retirement thing (I don't think an artist can ever really RETIRE...just maybe be a bit more selective as to how to spend each day.)  I've noticed a pattern in my routine lately and chalk it up to the fact that I no longer have to catch a train and be at an office so like an insolent and defiant teenager, I refuse to rise early and follow any customary schedule. And yet, here I am doing the same things each morning.

             7AM rolls around and because JL is an early riser, and I am no longer one,  he's up and brewing the coffee, jolting me awake with slamming cabinet doors, banging pots and general clattering around in the kitchen below.   He then dutifully brings up my coffee, setting it on the nightstand, and goes back down into his office to start writing.  If he's used the ceramic mug with a lid I had purchased in Chinatown some 25 years ago, then its contents will stay relatively warm while I start my first task of the day. Otherwise, it inevitably cools off as I get sidetracked , forcing me to get out of bed and nuke it in the microwave. 

              Today, the proper mug has been employed.   I'll reach for my ipad and through half closed eyes,  begin checking and deleting emails.  It's astounding the money I save by not opening messages from J.Crew, Kohls, Wayfair, Snapfish, Babies R Us,  Rue La La, Overstock.com, Michaels, Jo-Ann,
Walmart, Kmart and Petsmart.    However, I do draw the line at Anthropologie and stop to explore their current eye candy offerings.  Sidetrack #1, fifteen minutes of what to love but  NOT to buy. 

             Next up, Pinterest.  I'm amazed at the number of beautiful and interesting things I've pinned. 2.3K pins on 64 boards to be exact,  yet they have no purpose and I rarely ever return to look at what I so carefully and obsessively catalogued.  But I happily view these digital delights each morning and pin, like, follow and repin new ones..... on the off chance I actually WILL make that pearl statement necklace, or those embellished baby booties, or take inspiration from the dozens of watercolor sketches and actually start painting again.  Sidetrack #2,  fifteen minutes of mentally filing techniques to try....wet on wet, drybrush, pencil sketch, pen sketch, no sketch, direct watercolor sketch....

In all fairness (to myself) I do utilize  some pins for my textile design projects or Lollypups harness development.  However, I continue my old school mentality of visual stimulation being the best stimulation, and create actual physical boards that are in my face at all times, sometimes printing out an inspirational color combination or patterns from my pinterest boards. Sidetrack #3 time to get up and reheat that cold coffee.
                It's now 8AM, time for checking out the news which I return to bed, with newly heated coffee, to do. Ginger and I have become simpatico when it comes to lazy morning routines. She moves from her basket/bed on the floor and jumps up beside me. Never one to paw on the bed at dawn and beg for breakfast or to be taken out for a walk, bless her little canine heart,  she resumes her snoring and I resume tapping my ipad. Pop ups on the side of my news feed entice me to watch any videos that pertain to dogs.  Sidetrack #4, fifteen minutes of tearjerker rescues, reunited military and their dogs, Cesar Millan's latest success or failure, and segments of Animal Planet episodes.
                My newest scheduled practice thanks to Emily, the queen of organizing, is my personalized planner, a colorful, trendy and updated kind of filofax (for those who remember) with corny inspirational quotes at the top of each new month. Like "Aspire not to have more, but to BE more", or "Dream it, Wish it, Do it".  I've lived a life of 68 years and find this uninspiring and pretty useless, truth be told.    But in any case,  with pencil and cutesy stickers in hand (www.etsy.com/shop/3lbstudio) I prep the week with sticker reminders, notes, deadlines,  things to do, things to try to do, things to do that I didn’t do yesterday.  Obviously, I’m still attempting to get the hang of this so continue to rely first and foremost, on my good old iphone calendar.  

                8:30AM, I move from bed to kitchen table for breakfast, feeling that the day is off to a good start,  my head spinning with what productivity is ahead, as Ginger moves to the living room window, lays down on a sunny spot on the couch and resumes snoring.  

To Be Continued.......