Wednesday, November 2, 2011

THE DOGS OF ITALY

We took a trip  to Milan, Sardinia and Florence this past month. Besides doing all the touresty things, I observed how Italians treat their dogs, and there were many to observe. For the most part the pups appeared loved and well cared for, and as in most of Europe, accompanied their human everywhere. Bakeries, boutiques, meat markets, restaurants......everywhere I went, there they were, like little alter egos participating in daily human activities with patience and grace. However, I did notice that Italians DO NOT dress their dogs. I saw very few sweaters (though the weather was still fairly warm) and certainly, no fru fru dresses, tee shirts or bandanas so my undisclosed hopes of expanding the business were sadly deflated.

It  appeared that the dog of choice in Milan and Florence was a squat little, smooth coated terrier type, a breed I was  unable to identify. I must have seen a dozen of them-- fawn and white or black and white with a patch over one eye.  There were also quite a few strays roaming the streets. One little apricot colored poodle had no collar and trotted along the narrow streets in Florence. It walked right up to two other small dogs sitting with a homeless man resting against a building, and as if in recognition, wagged it's tail excitedly as if wanting to play. They just snorted and he trotted off again. Was he lost? He didn’t appear to be in distress and did seem well taken care of.  I would have scooped him up in a nano second but thought, what would I be able to do for him? Take him home? I think not. I looked around to see if there was anyone to whom he may have belonged, but peope just continued to scurry along and took no notice of him.   This was all far too emotionally draining on our first day in Florence, so I made a note to myself to check out what kind of shelter programs are available for pets in Italy. Curious.
We went into the Mercado Centrale, a huge indoor market in via dell'Ariento and took pictures of the displays of fresh mushrooms (truffles are in season), fruits, meats and cheeses while deciding what wine we wanted to buy. At one meat stand, a butcher was tossing scraps to an excited patron standing on hind legs at the meat display. The pup deftly caught each morsel and barked in anticipation of more, to the amusement of all who stopped to watch.

 I visited several shops in Milan and Cagliari (in Sardinia), two of which were for pet products. No apparel at all in the Milan shop and only a few inexpensive sweaters were displayed in the other. But again, human boutiques had their share of the canine variety of shopper. A very regal gray and white grayhound wearing a thick leather collar on its long elegant neck, walked out of one shop. There were dog displays in another shop and dog art was plentiful in the piazzas throughout each city.   

We visited a small village called Pula in the southern tip of Sardinia and twice had lunch at a restaurant in a piazza at the towns' center.  There was a sweet little stray who wandered among the tables outside, came to our table and plopped himself down beside my chair, as if knowing I was a dog lover and someone who would give him something to eat. 
Here's another one I wanted to take home with me!  I know when I volunteer at the shelter back home, I feel the same way, but in a foreign country, where I'm helpless to do anything for these little guys, it really took out a chunk of my heart each time. Just look at that face.  I've got to stop feeling this way.  NOT!!  Happily, I saw that the restaurant owner gave him a giant bone and he trotted off to a nearby patch of grass to eat. He's probably a regular and gets fed all the time. So all's well in the little man's life today.  Good dog!








Saturday, October 1, 2011

Baby inspiration trickles over to petwear!....

I will not be the typical gushing new grand ma........I will not be the typical gushing new grandma.....I will not be the typical gushing new grandma... Ok. That's taken care of. ::sigh::

Now, with the wedding a week away, I'm amazed that the only thing I'm stressing out about is Lacy. Being that dogs are not allowed at the hotel, I will have to leave her at Emily's house and although Cody will be there with the baby while Erika performs her Maid of Honor duties, he's not a dog person and I'm sure, doesn't know how to read her moods.  I have no doubt that she'll be comfortable there since the surroundings are familiar and especially because Scooter and Daisy, Emily's crazy-cute and overly energetic terriers will be staying at their "other grandma's" house so I take comfort in knowing that she won't be disturbed while she sleeps all day. Still....she's so old, I worry about her and don't want to appear too neurotic. Ha, as if.....

Three mailings went out this month and requests for wholesale info are trickling in.   I'm not sitting around with my fingers crossed though and am researching SEO strategies, how to take advantage of social networking etc,etc.  I listen to these webinars and although I'm able to take notes and pick up a few helpful facts,  I find the speakers talk too fast and assume anyone listening knows what all the abbreviations and seminar-speak stands for. Not me. Just figured out how to do the tiny url thing and marvel at these tidbits of technology that find their way into my limited computer consciousness.  I am woman, hear me roar! 
I found another great print for the rain slicker style and after I perfect the pattern, want to offer it in the spring rain wear collection for March delivery. I ordered a swatch to show customers in order to get some feedback but I still need a boys print.  I  discovered a site called Spoonflower last month and got swatches of their fabrics to custom print on, so I'm working on my own prints to maybe have printed up.  Problem is that the fabric is expensive even for dog wear and I'd have to have it laminated which will add to the expense so anything I do must be in limited editions.  But I LOVE the concept of doing it ALL!  It must be the control freak in me.  

I'll be semi-off the radar for the next week and a half as wedding duties call and finally, THE EVENT.
I'm looking forward to NOT having to do anything but enjoy watching my baby girl marry the man of her dreams in her beautiful confection of a wedding dress, wearing grandma Pearl's string of pearls, under a chuppah with grandpa Irv's tallis draped over it. They'll drink the wine from grandpa Sammy's Kiddish cup and Jeff's and recite their vows in Hebrew and English.    The symbolism sometimes overwhelms us all but somehow, it's all come together .......the joy of motherhood, and new nana-hood, watching the patterns of our lives as they weave and change.  First born, first teeth, first steps, first words and now,  it begins again with my grandson and with Emily's marriage to Chris........and all is as it should be, at least for now.  Peace.

Monday, September 19, 2011

September ....filled with activity for me.......while Lacy sleeps

Over a month has passed since my last post and this time I can actually say I KNOW where the month went.  Preparations for Emily's wedding, fittings, bridal shower (cancelled and rescheduled due to hurricane), creating Katuba art, soothing ruffled bridal feathers and serious dieting (5 pounds so far and counting).  In between, babysitting for an amazingly mellow 10 week old baby grandson has a soothing effect on this MOB and the birth of yet another boy into the family (nephew Daniel's first) fills our lives with happiness.... times twenty! All the joy of 2011 overshadows the sadness of 2009 for the Lieberman clan and each day is cherished and never taken for granted.
Business has been slow and I've slashed prices on the website to see what will work and what people will want to spend, but with the chilly weather upon us and holiday season approaching, my mass mailings are being stepped up.  Postcards came in and my mailing list prep is ongoing so all is ready.  So far Artsydog.com hasn't done much but the promised ad campaign is almost upon us (magazine ads in October issues of pet magazines) so we'll see how that works out.  Another Toronto based pet website
contacted me to carry the line but I'll hold off on any more Internet stores for the time being.
The biggest issue is still cash flow so I'm not doing any ads for a while but twitter often and have offered a free sweater give away for the month of October to those who write in. It's nice to see how much people love their pets. All the harness vest and leash designs for 2012 re complete though I'll continue to update and add to the collection as ideas pop into my head. The new strategy for selling wholesale is to show existing samples and present CAD images and swatches of the new styles so I'm working on that as well,  then maybe cut to sales. The raincoat is still an issue but I think I have found the best, simplest and least expensive way to do it.  Unless there's an angel out there that wants to invest in this struggling company (in this struggling economy) I'm still content doing it all but would gladly relinquish a couple of hats from time to time. 
Meanwhile, Jeff and I have planned our 40th wedding anniversary present to each other.....a trip to Italy......Milan, Sardinia and Florence to be exact!  After all the above activities are complete, it will be awesome to just think about us for a change, kick back after the wedding and have fun, which we always manage to do when we travel.  We'll be staying with a friend for part of the time (villa in Sardinia...whoo-ha) were we will forget our diets and stuff ourselves with seafood and pasta, walk on the beach which I'm told is beautiful (but have yet to google earth it) and while Jeff and Manlio drink grappa, smoke pot and talk film, I will paint the landscapes, visit flea markets and smile a lot.:::does anticipatory dance::::

Sunday, August 14, 2011

Life goes on.....and on.......and on........

Went to take the "seniors" at the shelter out last week and saw that only Reily and Sheeba were in the "senior" area. I found out that Buzzy (my lionhearted pal) got sick the week prior and had to be put down while I was busy being an excited grandmother.  Funny how it effected me.  The whole "stages of death" thing happened; sadness, anger, guilt...
I should have been there to say goodbye, why was I enjoying the good things in my own life and neglecting my "senior" charges? 
Interesting how I was most worried, after being away 3 weeks, that it would be Reily who I might not see, so losing Buzzy was a surprise.  I guess I'll never be ready for this but what I can do, I will continue to do, even if it's just a day of love and hugs and attention.  These guys are so incredibly worth it!
RIP Buzzy

August is half over and this month the Lollypups focus has been on presenting the product to boutiques in the NYC area.  Lots of e/mails went out last week and I'm designing a postcard to send for a mass mailing hopefully before Superzoo, which is almost complete.  Then it's hoofing it with sample case in hand (and maybe Lacy in tow?)..... Hmmmm....... I don't know about that since the poor old girl seems to prefer sleep to work these days.  Maybe it's time she retired and I schlepped around my Melissa & Doug stuffed Jack Russel terrier as my new fit model. 

These are the "dog" days of summer indeed........ 

Wednesday, July 27, 2011

Holy Hannah!! just call me nana............

No blogging for me this past month...no anything in fact!  My doula duties kept me very busy (and on edge) but all turned out fine.    Logan Daniel Greenberg was right on schedule.  Born on the Fourth of July and a cuter Yankee doodle baby you've never seen.  Four generations!! Really makes one humble. I won't go into the typical "grandma" dialogue, suffice it to say, I'm in love and need my baby fix daily. Happily, being only 5 minutes away, Erika indulges me.
The WABC sponsored "Bark in the Park" which took place on the 25th of June was kind of a bust, even though there were maybe a thousand people (not 3 to 4000 as I was told).  Lollypups harnesses and leashes once again, received tons of praise but only two sales.  The pups who purchased the "Really Rosey" harnesses, looked so cute!  I really hope I'll get pictures as promised . 
I'm slowly getting back to the drawing board and refining the leashes and harness designs.  Bought two new fabrics for development,  but am still having difficulty with the boy styles and must concentrate on them now as per customer requests. I attended Texworld and Spin Expo last week and re-established connections with past vendors I will be using, especially for embellishments.  I also found a terrific resource who can make braided cording into beautiful leashes and collars. So the wheels are turning once again I'm happy to say.
Artsy Dog, a high end dog product website, launched last month as well and I now have product to be sold via their website www.lollypupspetwear.artsydog.com . They're based in Canada (they NEED sweaters there) and will be doing promotions and taking ads in pet magazines, something I can't afford just now. The products are beautiful, classy collars, beds, artwork, charms, etc.  and I was asked to join them back in May.  My site isn't doing enough traffic, so I thought for the 15% commission, it's worth it not to have to lay out funds for advertising right now.  
Things look grim for my SuperZoo plans, which really upsets me.  I'm doing a blitzkrieg selling excursion during the next month in the hopes of attaining my $2700 goal. I'm not getting discouraged about the business, but continue to be frustrated in my inability to conquer the "business" side of this endeavor.

Meanwhile, July has been truly a "dog days of summer" experience with a massive heat wave last week.  We took Lacy out to the North Fork of Long Island to visit her "cousin" Harry, an adorable Havanese, go to the beach and eat massive quantities of seafood. (us humans, not Lacy)   Unfortunately, all Harry wanted to do was hump her.  He's not quite 2 years old so it's to be expected.   However, Lacy at 14 years old,  didn't seem to protest much.....could it be she's digging the whole May/ December thing?  I wonder.
Summer reading:  Dean Koontz's book "a big little life", A Memoir of a Joyful Dog.....proves once again that dogs are incredible at communicating their needs, desires and love.  I must write to this man and ask if the chapter where he talks about Trixie actually saying "baw" for the word ball when they passed by a tennis court to collect balls for her to play with is accurate or a bit embellished. Could it be?  (I'm guessing, yes)

Monday, June 20, 2011

whirlwind June is nearing its end!! .....whew and whew........

What started out to be just business, turned into busy-ness on all levels.  There were two trips to the city to drop off and/or pick up new leash development and trims plus varied and sundry items for embellishing the new harnesses on what turned out to be the hottest 2 days on record! The "really rosey" model is done, and looks fabulous with two choices of leads.....one black/white ribbon on solid black webbing suitable for every day, and the other in the matching rose print looking a bit more "stepping out on the town" classy.  Checked with my fabric resource and I can't get any more of the print which is a bummer because I really think this will be a big seller.
"Plum Blossom" is also refined and ready to go.  The two leash options were ok but Edwin made a suggestion to use an O ring to separate the black portion from the white, and didn't follow through.  I'm  thinking that I need to give him specs when developing samples,  just like every one else so that this doesn't happen again.  My gut feeling with the leashes is not to use the leather as the base and go with the webbing which is more supple. 
It's back to the drawing board on the heart and dot style, the feeling being that something is just not right. I still love the larger blob dot in black and white, and think the key is to make that the dominant print and use less of the heart.  Maybe as an insert or large pocket. 
I am bagging the idea of using the tangerine lining in the "Kashmir Paisley" and will look for 3 other options.  I've already located the box pleat grosgrain for the hem in great colors so I hope to match them to the lining which will also serve as the solid quilted bodice (maybe with tiny beads in the corners)  The theme "exotic India". The second choice is to use a thin stripe lining but that will take some more research.
The rain harnesses are still pending since the actual pattern needs adjustments.  It will be a bit more complex in that there will be seaming down the back to give it a more fitted shape, the purpose being so that it won't slip around like some other rain gear I've seen.  It will also be lined in cotton or in flannel. The fabric is all in including the pattern that I was told was sold out so I'm happy about that.  I'll pass the rain harnesses on to Igor once the patterns are complete.


Lacy developed another intestinal infection and I needed to take her to the vet.  $511.00 later, she bounced back within 24 hours after sleeping most of it.  I chose to leave her home for the "Tarrytown Third Friday Pet Parade" which was a bust anyway.  Next up, the Bark in the Park event sponsored by WABC Radio and the North Shore Animal league to take place on Saturday Jun 25.  Emily is coming down to help me since it is the very weekend that Jeff goes off to Canada to do a "Blue Sunshine" screening and lecture at the namesake theater in Toronto.  After a bit of negotiation I was able to get a booth for the cost of a donation of 4 prizes.  With radio spots (I haven't heard them yet) and between 2000 and 3000 attendees (so I'm told)  I really hope my efforts (and Em's) prove fruitful with this one
and I can put the sales toward my SuperZoo fund.  Father's day weekend kept me away from the drawing board and computer problems kept me struggling to fix them the week prior.  Cody came over and magically located all the "hidden" folders that I thought had disappeared into cyperspace.  Who knew files could inadvertantly hide themselves. 
Much work to do, harnesses to complete, and grandson to welcome into the world..........getting ahead of myself but hoping he'll get a move on and come sooner rather than later....for Erika's sake as well as mine.  I hate to see my little girl so uncomfortable.  Which brings up the question........how the hell am I going to be able to do this doula thing?..........

Monday, May 30, 2011

Time to vent......

So Jeff and I bring a bottle of wine and a luscious pasta and turkey sausage saute to the Scenic Hudson River Park, in Irvington to enjoy our favorite al fresco dining experience.  It's probably the most beautiful spot on the planet (in my humble opinion) and when bringing our own picnic, is also the cheapest meal with the most exquisite view around.  We set up our chairs right at the edge of the Hudson River, pour our chardonnay and watch the fiery globe of sun set behind the Palisades at the end of this Memorial Day Sunday.  It's beautiful as always and a lovely kick off to Summer 2011 after a miserable winter and nonexistent Spring.
I facebook the sunset reflecting on the water and savor the smells of the spring air mixed with the scent of the river. Perfect evening you say?  Sure, it would be if we didn't have to dodge and weave around the green gobs of goose droppings that cover the grass and walking path to get to our chosen spot, which is another "welcoming" indication that summer has arrived.  Sure, if I didn't have to leave Lacy at home because of the incredibly inconsiderate and unfair list of rules and regulations attached to this public and partially state funded park.  Mainly, NO DOGS ALLOWED. 

Now, logically if one should deduce what is the more unacceptable and offensive occurrences; gaggles of geese taking over the beautiful surroundings as if they were paying the same exorbitant taxes as I and literally crapping all over said surroundings (see least offensive picture above.)
      Or, me an upstanding resident and small business owner in this idyllic town for 12 years, taking my little Bichon Frese to sit at the park with me, and responsibly picking up whatever little mini-tootsie roll sized doodies she may expel as she perhaps, playfully chases away said geese.  Allowing dogs in the park seems like a solution that could surely solve the pesky goose problem, instead of the ridiculous fake fox silhouettes made out of plastic with fur tails, strategically placed to stand guard around the parks perimeter. Or having park personnel blast a horn from time to time. 
All that did was allow kids to yank off the fox tails within a week and, although the horn blast startled the geese momentarily, they promptly returned minutes later. These solutions, a total waste of money, clearly didn't work, so now the town just allows the geese to take over again. Simple solution: let people walk their dogs in the park.  There are waste containers already in place and believe me, as a rule, true dog lovers will carry their own water and poop bags for their pets.  Investment = zero. Park sans geese--
priceless.
        When confronted with the absurdities of uptight, heads up the arse suburban protocol that defies logic, I have to scratch my head and ask the age old question..........how do you explain this to a Martian???   Rant over, thank you.
      Much needed three day Memorial day weekend has allowed me to think about other things besides the business....well somewhat, thus clearing my brain for the forging ahead planned for the week to follow.  The fabric is finally due to arrive today after waiting 2 weeks for what was supposed to be shipped within 48 hours of ordering.
As a result of this late shipment, my second planned rain harness fabric was sold out so it's back to the drawing board for that one. Hang tags arrived and all I need is one of those tagging guns to attach them to the garments, eliminating the need to hand string and pin each one. All necessary meetings, style decisions, finalizations and trim purchases must take place within the next few weeks so that I can be on call for the birth of my first grand child.  Excitement mounts on all fronts......and the dance continues.